Mini autobiography time!

I'm Pihu —

Graphic designer and illustrator from Nottingham. I help founders and small businesses build brands that actually mean something — the kind that make people stop, look twice, and genuinely remember you.

I care a lot about the details and even more about whether the work actually does its job. Particular about type, obsessed with handmade illustration, and I build what I design — which is a rare combination and comes in pretty handy.

I've worked with real clients, done live briefs with real studios, and I've been freelancing throughout my degree because sitting around waiting to feel "ready" seemed like a waste of everyone's time.